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malou

THE DIGITAL INFLUENCER

02-2023

Creation of a Digital Influencer. Responsible of full 3D development and 3D content creation, including animations, mocap, clothing creation, lighting and environment design.

DEVELOPMENT • DESIGN • RESEARCH • BRANDING

Dex was created together with Sum Vivas, a start up  that wanted to create a pipeline for digital influencers. Together with Sum Vivas and Disco Classical and an external freelancer we managed to create a short and efficient pipeline to create high fidelity images.

Created inside Unreal Engine with metahumans. Custom hair, clothing and environment.

Digital influencers have emerged as a powerful force in today's interconnected world. With their influential online presence and engaged followers, these individuals wield the ability to shape opinions, trends, and consumer behavior.

 

Operating across various platforms such as social media, blogs, and video sharing sites, digital influencers possess a unique ability to connect with their audience on a personal level. Through authentic storytelling, compelling content creation, and genuine engagement, they establish trust and credibility, becoming trusted authorities in their respective niches.

As the lines between traditional advertising and organic content blur, digital influencers have become sought-after partners for brands and businesses. Their ability to seamlessly integrate brand messages into their content, while maintaining a genuine connection with their followers, offers a powerful avenue for targeted marketing and increased brand exposure.

digital influencers have reshaped the modern landscape by harnessing the power of online platforms to connect, inspire, and influence. Their ability to captivate audiences and drive conversations presents both opportunities and responsibilities. As the digital landscape continues to evolve, digital influencers will undoubtedly play a prominent role in shaping the way we consume information and engage with brands.

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