Developing an immersive digital experience for Lioré, a conceptual perfume brand that explores how scent can be translated into visual and interactive form. Created at Journee, the project allows users to discover different fragrances and their essences through a web-based environment that merges visual storytelling, sensory design, and AI interaction.
An integrated AI Agent guides users through the experience, crafting a personalized journey that connects emotion, identity, and scent. The result is a digital olfactory experience that redefines how luxury fragrances are presented and felt within a virtual space.
Whilst working with Journee, we created an immersive experience that guides users through a narrative of fragrances, using an integrated AI chat function to help them discover the scent that best matches their personality. As lead designer, I oversaw both the user flow and creative design process, shaping an experience that stands apart from traditional luxury beauty e-commerce platforms through its storytelling and interactivity.
Through iteration and refinement, we created a packaging design that is both clear and minimal, elevating Lioré’s brand identity while encapsulating its overall aesthetic and sensorial essence.