Mercedes Benz Auto Configurator
Journee
Designed and developed as a fully web-integrated experience, the Mercedes Automotive Configurator showcases the brand’s commitment to digital craftsmanship and interactive innovation. The project encompassed complete 3D modeling, remeshing, retopology, and retexturing of the Mercedes vehicle, ensuring a balance of visual fidelity and performance optimization.
The configurator empowers users to personalize every aspect of the vehicle in real time — from exterior color and interior finishes to environment settings, time of day, and driving experiences. This immersive digital platform merges luxury design with precision engineering, offering a seamless and engaging way to explore the Mercedes experience online.
In collaboration with Journee, we reimagined the automotive configurator through a complete development pipeline, redefining how digital car customization can look and feel. By combining visually refined design with intuitive, user-friendly interfaces, we created an experience that highlights both the precision and beauty of automotive design.
As lead designer, I was responsible for guiding the creative direction and overseeing the full design process—from concept to final execution. Being part of the project from start to finish emphasized the importance of detail and refinement in crafting a seamless, high-quality user experience.
This project represents the first professional automotive collaboration in my portfolio to receive exceptional feedback from both Mercedes-Benz and Journee. It is currently featured on Journee’s website as part of their “AI Agent” rebranding, showcasing a fully hands-free interactive experience.