Michael Jordan x Nike
Journee
This project delivers a short yet impactful interactive journey guided by an AI version of Michael Jordan, built in Unreal Engine and designed to celebrate his legacy through storytelling, motion, and atmosphere. Across three curated chapters, users explore the defining moments of Jordan’s career — his early beginnings, the obstacles he overcame, and the evolution of his iconic Nike footwear. The experience combines cinematic real-time environments with an AI-driven narrator, creating an intimate pathway through the mythology that shaped one of sport’s most influential figures.
As lead designer, I shaped the visual direction, spatial flow, and emotional tone of the experience, focusing on clarity, immersion, and narrative momentum. Each step of the journey highlights a different facet of Jordan’s impact, blending interactive elements with high-fidelity lighting, sound, and animation to create a brief but powerful look into the story behind the shoes. The result is a compact, immersive tribute that bridges technology, memory, and athletic legacy through a seamless real-time experience.
